currently ︎︎︎ Founder & Creative Director at The Ralley
defining and translating consumer brands across ︎︎︎ DTC ︎︎︎ Amazon ︎︎︎ Target & broader retail
10+ yrs of in-house & agency experience at ︎︎︎ groundbreaking startups ︎︎︎ Fortune 500 brands ︎︎︎ award-winning design agencies


The Stable’s first foray into an owned brand, we ideated everything from the brew to the brand. Aiming to stand out from competitors’ white cans and expected visuals, Fundays leans into a brighter color palette, playful design elements, whimsical photography, and cheeky copy.

We’re here for relaxing, good times, and pink flamingo floaties. No neckties, formal handshakes, or artificial ingredients. So grab an ice bucket, throw out the lawn chairs, and crack the top. They say every day ends with y. Ours end with why not.

Life happens on Fundays. 

︎︎︎ Creative Director: Rebecca Sloat
︎︎︎ Designers: Rebecca Sloat, Joel Schierloh, Sarah Johnson, Tyler DeHague
︎︎︎ Strategists: Nick McVey, Jenna Frank

Still Life Photography
︎︎︎ Art Direction + Photography: Bethany Schrock
︎︎︎ PA: Elle Pollock

Lifestyle Photography
︎︎︎ Art Direction, Wardrobe, Prop Styling: Bethany Schrock
︎︎︎ Photographer: Gene Pease
︎︎︎ PA: Elle Pollock, Sarah Johnson
︎︎︎ Digi: Josh Olson

︎ Created at The Stable