Fundays
The Stable’s first foray into an owned brand, we ideated everything from the brew to the brand. Aiming to stand out from competitors’ white cans and expected visuals, Fundays leans into a brighter color palette, playful design elements, whimsical photography, and cheeky copy.
Life happens on Fundays.
︎︎︎ Creative Director: Rebecca Sloat
︎︎︎ Designers: Rebecca Sloat, Joel Schierloh, Sarah Johnson, Tyler DeHague
Still Life Photography
︎︎︎ Art Direction + Photography: Bethany Schrock
︎︎︎ PA: Elle Pollock
Lifestyle Photography
︎︎︎ Art Direction, Wardrobe, Prop Styling: Bethany Schrock
︎︎︎ Photographer: Gene Pease
︎︎︎ PA: Elle Pollock, Sarah Johnson
︎︎︎ Digi: Josh Olson
︎ Created at The Stable
︎︎︎ Designers: Rebecca Sloat, Joel Schierloh, Sarah Johnson, Tyler DeHague
Still Life Photography
︎︎︎ Art Direction + Photography: Bethany Schrock
︎︎︎ PA: Elle Pollock
Lifestyle Photography
︎︎︎ Art Direction, Wardrobe, Prop Styling: Bethany Schrock
︎︎︎ Photographer: Gene Pease
︎︎︎ PA: Elle Pollock, Sarah Johnson
︎︎︎ Digi: Josh Olson
︎ Created at The Stable