Fundays
The Stable’s first foray into an owned brand, we ideated everything from the brew to the brand. Aiming to stand out from competitors’ white cans and expected visuals, Fundays leans into a brighter color palette, whimisical photography, and cheeky copy.
Life happens on Fundays.
︎︎︎ Creative Director: Rebecca Sloat
︎︎︎ Art Directors: Bethany Schrock, Joey Hamburger
︎︎︎ Designers: Rebecca Sloat, Joel Schierloh, Sarah Johnson, Tyler DeHague
︎︎︎ PA: Elle Pollock
︎︎︎ Photographer: Gene Pease
︎ Created at The Stable
︎︎︎ Art Directors: Bethany Schrock, Joey Hamburger
︎︎︎ Designers: Rebecca Sloat, Joel Schierloh, Sarah Johnson, Tyler DeHague
︎︎︎ PA: Elle Pollock
︎︎︎ Photographer: Gene Pease
︎ Created at The Stable