Rebecca Sloat

Good Good

Art direction for Good Good, a pet supplement company that focuses on helping pets feel gooder.

With formulas that more closely resemble human supplements rather than the standard pet treat, we knew we wanted to emphasize the fresh, recognizable ingredients that made up each product. Taking cues from food photography and CPG goods, we created a bold, bright style that was in-line with the brand aesthetic while still highlighted the fresh, natural ingredients.