currently ︎︎︎ Founder & Creative Director at The Ralley
defining and translating consumer brands across ︎︎︎ DTC ︎︎︎ Amazon ︎︎︎ Target & broader retail
10+ yrs of in-house & agency experience at ︎︎︎ groundbreaking startups ︎︎︎ Fortune 500 brands ︎︎︎ award-winning design agencies

Good Good

Art direction for Good Good, a pet supplement company that focuses on helping pets feel gooder.

With formulas that more closely resemble human supplements rather than the standard pet treat, we knew we wanted to emphasize the fresh, recognizable ingredients that made up each product. Taking cues from food photography and CPG goods, we created a bold, bright style that was in-line with the brand aesthetic while still highlighted the fresh, natural ingredients.

︎︎︎ Creative Director: Rebecca Sloat
︎︎︎ Photographers: Josh Grubbs, Trevor Nelson
︎︎︎ Producer: Treehouse Productions
︎︎︎ PA: Chelsea Walter
︎︎︎ Stylist: Alison Hoekstra
︎︎︎ Retouching: Anna Rajdl

︎ Created at The Ralley