currently ︎︎︎ Founder & Creative Director at The Ralley
defining and translating consumer brands across ︎︎︎ DTC ︎︎︎ Amazon ︎︎︎ Target & broader retail
10+ yrs of in-house & agency experience at ︎︎︎ groundbreaking startups ︎︎︎ Fortune 500 brands ︎︎︎ award-winning design agencies

Green + the Grain

Brand refresh for a Minneapolis-based fast casual restaurant chain.

Working one-on-one with the founder, we sought to maintain the clean visuals of the original branding while modernizing identity elements and creating a system for executions. With a minimal identity, every detail is important; typography was updated to a contemporary sans-serif that felt unique and ownable to the brand and the perfect color palette was outlined, rooted in ingredients. These considered design elements were implemented across both digital and physical use-cases.

In tandem with brand work, we created a library of visuals to use across multiple platforms, including the brand’s site, printed collateral, and social.

︎︎︎ Creative Director: Rebecca Sloat
︎︎︎ Art Director: Leah Petelinsek
︎︎︎ Designer: Joel Schierloh
︎︎︎ Photographer: Bria Solack

︎ Created at The Stable