currently ︎︎︎ Founder & Creative Director at The Ralley
defining and translating consumer brands across ︎︎︎ DTC ︎︎︎ Amazon ︎︎︎ Target & broader retail
10+ yrs of in-house & agency experience at ︎︎︎ groundbreaking startups ︎︎︎ Fortune 500 brands ︎︎︎ award-winning design agencies

Juniper Square

Branding and site design for a real estate software company, Juniper Square.

The primary wordmark is a streamlined sans-serif, evoking the modern, clean experience that Juniper Square offers its customers. The secondary mark takes the stylized J from the primary logo and uses a literal square to represent Juniper Square in a stamp-like format. With a bright primary hue, Juniper Square stands out from market competitors; grays help to ground the vibrant green.

The Juniper Square online experience champions the software's ease. Through bold typography and branded illustrations, the site is a dynamic and modern contrast to many competitors in the space.
︎︎︎ Creative Director: Jess Williams
︎︎︎ Art Director: Rebecca Sloat
︎︎︎ Designers: Rebecca Sloat, Mary Rabun

︎ Created at Communal Creative