currently ︎︎︎ Executive Creative Director @ The Stable
defining and translating consumer brands across ︎︎︎ DTC ︎︎︎ Amazon ︎︎︎ Target & broader retail
10+ yrs of in-house & agency experience at ︎︎︎ groundbreaking startups ︎︎︎ Fortune 500 brands ︎︎︎ design agencies

Maiden Home


Packaging, print collateral, and iconography for Maiden Home, a direct-to-consumer furniture brand looking to create a layered, personalized welcome experience.

With a focus on the consumer journey, a custom vessel greets the customer and flows through product choices and how-to instructions for creating a piece of Maiden Home furniture. Thick, uncoated, natural paper feels approachable yet luxe; the inside inverts the color laydown found on the exterior of the package for a cohesive (and cost-effective) design element. Custom iconography communicates how to best select fabrics and finishes, as well as care for your new piece of furniture.

︎︎︎ Creative Director: Jess Williams
︎︎︎ Art Director, Designer: Rebecca Sloat

︎ Created at Communal Creative