![](https://freight.cargo.site/t/original/i/99a39f77f41f5f763c28d7cd63854992caa05e8003a4c4df4f01b0e9c98b69c6/Communal-MH_07-1500x1000.gif)
![](https://freight.cargo.site/t/original/i/7b0e1fd750eff877eba02257f7459c455e63d6fee83065387a94455e5b1ef304/Communal-MH_04-1500x1000.png)
![](https://freight.cargo.site/t/original/i/42b637a8d46679df5094132df6541ae909ec887508b0e1c349698cf0a5eb5632/Communal-MH_05-1500x1000.png)
![](https://freight.cargo.site/t/original/i/2e6116b694d08bba5eaef946cac8f61ced94e4bcf1f6b14335d45cae5634a53a/Communal-MH_01-1500x1000.png)
![](https://freight.cargo.site/t/original/i/b056506529f6d54860884d6e786b653e5e1ed2778ebecebf803322df969af7b0/Communal-MH_09-1500x1000.png)
![](https://freight.cargo.site/t/original/i/38dd2832f58457906bdceef494cf782eeba944aaaf4bb853bcda335eb4eab6e4/Communal-MH_03-1500x1000.png)
Maiden Home
Packaging, print collateral, and iconography for Maiden Home, a direct-to-consumer furniture brand looking to create a layered, personalized welcome experience.
With a focus on the consumer journey, a custom vessel greets the customer and flows through product choices and how-to instructions for creating a piece of Maiden Home furniture. Thick, uncoated, natural paper feels approachable yet luxe; the inside inverts the color laydown found on the exterior of the package for a cohesive (and cost-effective) design element. Custom iconography communicates how to best select fabrics and finishes, as well as care for your new piece of furniture.
︎︎︎ Creative Director: Jess Williams
︎︎︎ Art Director, Designer: Rebecca Sloat
︎ Created at Communal Creative
︎︎︎ Art Director, Designer: Rebecca Sloat
︎ Created at Communal Creative