![](https://freight.cargo.site/t/original/i/285f13d29ef6a198b71024a74a8c64a5ea79ef09e2d96b6acc098259d2a59b24/Ollie-Photo01-1500x1000.jpg)
![](https://freight.cargo.site/t/original/i/36c52ea4c50957ca8b55ca3acae496ba92121d895374e23d8bb7d638a618f1cd/Communal-Ollie_02-1500x1000.jpg)
![](https://freight.cargo.site/t/original/i/5b67f18e49bb8b033f434dc752d17e8e16a6731af391667193ee47920a9329e2/Communal-Ollie_03-1500x1000.jpg)
![](https://freight.cargo.site/t/original/i/2c7d0701780f41406b28a11ff011921656b370a9820d274dbba366cae5d46927/Ollie-BoxStack_Facility-1500x1000.jpg)
![](https://freight.cargo.site/t/original/i/300493fc40f3c2c2d2e9b799e337d91ee911518daf36188a4427b0f08e5c23a5/Communal-Ollie_14-1500x1000.jpg)
![](https://freight.cargo.site/t/original/i/dc54017bb3987010c023e4126ccbb5f081d21f7d79f789e20dbfe858503f6b66/Ollie-PageMocks-1500x2000_01.png)
Ollie
Brand identity and buildout for Ollie, a disruptor in the pet food space. Working with the team pre-launch, the visual framework was built from the ground up.
A custom wordmark evokes the warm, friendly vibe of the company, pairing it with a modern, graphic visual language. Utilizing a bright tomato hue as the core brand color, Ollie is visually differentiated from market competitors using earthy, natural hues. Large, quippy text is found throughout the branding, wrapping packaging for a dynamic look and feel; brand illustrations create surprise and delight throughout the experience.
The website showcases how the brand comes together—parallax ingredients allow a dynamic, layered experience, while colorful, surreal imagery and playful illustrative moments create a unique and ownable aesthetic.
︎︎︎ Creative Director: Jess Williams
︎︎︎ Art Director: Rebecca Sloat
︎︎︎ Designers: Rebecca Sloat, Mary Rabun
︎︎︎ Photographer: Henry Hargreaves
︎︎︎ Stylist: Caitlin Levin
︎ Created at Communal Creative
︎︎︎ Art Director: Rebecca Sloat
︎︎︎ Designers: Rebecca Sloat, Mary Rabun
︎︎︎ Photographer: Henry Hargreaves
︎︎︎ Stylist: Caitlin Levin
︎ Created at Communal Creative