currently ︎︎︎ Founder & Creative Director at The Ralley
defining and translating consumer brands across ︎︎︎ DTC ︎︎︎ Amazon ︎︎︎ Target & broader retail
10+ yrs of in-house & agency experience at ︎︎︎ groundbreaking startups ︎︎︎ Fortune 500 brands ︎︎︎ award-winning design agencies


Brand identity and buildout for Ollie, a disruptor in the pet food space. Working with the team pre-launch, the visual framework was built from the ground up.

A custom wordmark evokes the warm, friendly vibe of the company, pairing it with a modern, graphic visual language. Utilizing a bright tomato hue as the core brand color, Ollie is visually differentiated from market competitors using earthy, natural hues. Large, quippy text is found throughout the branding, wrapping packaging for a dynamic look and feel; brand illustrations create surprise and delight throughout the experience.

The website showcases how the brand comes together—parallax ingredients allow a dynamic, layered experience, while colorful, surreal imagery and playful illustrative moments create a unique and ownable aesthetic.

︎︎︎ Creative Director: Jess Williams
︎︎︎ Art Director: Rebecca Sloat
︎︎︎ Designers: Rebecca Sloat, Mary Rabun
︎︎︎ Photographer: Henry Hargreaves
︎︎︎ Stylist: Caitlin Levin

︎ Created at Communal Creative