currently ︎︎︎ Independent Designer & Creative Director
defining and translating consumer brands across ︎︎︎ DTC ︎︎︎ Amazon ︎︎︎ Target & broader retail
10+ yrs of in-house & agency experience at ︎︎︎ groundbreaking startups ︎︎︎ Fortune 500 brands ︎︎︎ award-winning design agencies



I worked with BIG W to rethink their private label home brand.



BIG W, a large Australian retailer, wanted to take a fresh look at private label brands under their umbrella. The first slated for a refresh? House & Home. Looking to elevate the brand beyond its economical reputation, everything was on the table for change, from the name to visual identity to the product itself.

Full project details + creative coming soon.
PROJECT SCOPE


→ Brand Naming
→ Brand Identity
→ Brand Architecture
→ Trend Forecasting
→ Product Concepting
→ Iconography System
→ Packaging System
→ Packaging Production
→ Photo Art Direction
→ Retail Consulting




︎︎︎ Creative Director + Designer: Rebecca Sloat
︎︎︎ Strategists: Stacy Adelmann, Nick McVey

︎ Created at The Ralley, for The Stable