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![](https://freight.cargo.site/t/original/i/3bdf82e7a13be3550bb4f4ee0f62c927eb359b81e749a6e0dc8b8f2cad25fe9e/RebeccaSloat-Openook-ThrowThumb02.jpg)
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I worked with BIG W to rethink their private label home brand.
BIG W, a large Australian retailer, wanted to take a fresh look at private label brands under their umbrella. The first slated for a refresh? House & Home. Looking to elevate the brand beyond its economical reputation, everything was on the table for change, from the name to visual identity to the product itself.
Full project details + creative coming soon.
Full project details + creative coming soon.
PROJECT SCOPE
→ Brand Naming
→ Brand Identity
→ Brand Architecture
→ Trend Forecasting
→ Product Concepting
→ Iconography System
→ Packaging System
→ Packaging Production
→ Photo Art Direction
→ Retail Consulting
→ Brand Naming
→ Brand Identity
→ Brand Architecture
→ Trend Forecasting
→ Product Concepting
→ Iconography System
→ Packaging System
→ Packaging Production
→ Photo Art Direction
→ Retail Consulting
︎︎︎ Creative Director + Designer: Rebecca Sloat
︎︎︎ Strategists: Stacy Adelmann, Nick McVey
︎ Created at The Ralley, for The Stable
︎︎︎ Strategists: Stacy Adelmann, Nick McVey
︎ Created at The Ralley, for The Stable