currently ︎︎︎ Executive Creative Director @ The Stable
defining and translating consumer brands across ︎︎︎ DTC ︎︎︎ Amazon ︎︎︎ Target & broader retail
10+ yrs of in-house & agency experience at ︎︎︎ groundbreaking startups ︎︎︎ Fortune 500 brands ︎︎︎ design agencies

Twist


Packaging and illustration for Twist, a new-to-market smarthome product with an elevated unboxing experience. The Twist bulb is a speaker and a lightbulb rolled into one, offering multi-room audio and lighting that adapts to the time of day.

The packaging is highlighted by rich brand colors and playful illustrations. Each box is finished in a soft touch paper, creating a luxe hand-feel for the consumer; spot varnish moments add visual depth and portray an attention to detail found in the product itself.

Twist’s unique product unveiling features a footprint that doubles in size once opened. The look and feel translates into a cohesive system of one, two, and three-bulb packs.

︎︎︎ Creative Director: Jess Williams
︎︎︎ Art Director, Designer: Rebecca Sloat

︎ Created at Communal Creative