![](https://freight.cargo.site/t/original/i/1a4fd4882bcd152f6e0a35ac40c0615220307044058b9844c670724644393f5f/Communal-Twist_05-1500x1000.gif)
![](https://freight.cargo.site/t/original/i/d143ceb4dacc9f1d1bae715be453baa8bcb9758f5148bc164eb8dac0a2c6ebd9/Communal-Twist_03-1500x1000.png)
![](https://freight.cargo.site/t/original/i/5dd89a52e0cf20a7afa4e06577e758a2b8a0d345fd5952970dee7092234f4cec/Communal-Twist_02-1500x1000.png)
![](https://freight.cargo.site/t/original/i/af6046f79fa79e71a9050cda6f72c281e8f6cf02863550072fec709c7369c0b3/Communal-Twist_04-1500x1000.png)
![](https://freight.cargo.site/t/original/i/a568b213bc9dc1d737638da3c8e664177882c359d1e397a950a700cdc65f200d/Twist_Zoom.png)
![](https://freight.cargo.site/t/original/i/fd87967b5dc87643daff5a45e74a0ee3fcc9b653cec67d1566b5bb067693c6ee/Communal-Twist_01-1500x1000.png)
Twist
Packaging and illustration for Twist, a new-to-market smarthome product with an elevated unboxing experience. The Twist bulb is a speaker and a lightbulb rolled into one, offering multi-room audio and lighting that adapts to the time of day.
The packaging is highlighted by rich brand colors and playful illustrations. Each box is finished in a soft touch paper, creating a luxe hand-feel for the consumer; spot varnish moments add visual depth and portray an attention to detail found in the product itself.
Twist’s unique product unveiling features a footprint that doubles in size once opened. The look and feel translates into a cohesive system of one, two, and three-bulb packs.
︎︎︎ Creative Director: Jess Williams
︎︎︎ Art Director, Designer: Rebecca Sloat
︎ Created at Communal Creative
︎︎︎ Art Director, Designer: Rebecca Sloat
︎ Created at Communal Creative