https://rebeccasloat.com rebecca sloat Sat, 03 Dec 2022 22:13:55 +0000 https://rebeccasloat.com en https://rebeccasloat.com/Home Sat, 03 Dec 2022 21:44:03 +0000 rebecca sloat https://rebeccasloat.com/Home <img width="816" height="544" width_o="816" height_o="544" data-src="https://freight.cargo.site/t/original/i/f04dd7afbecfb3bc76c0f6ed58f01827c5e923a8b365dd4a79db21fccd58ee29/TrueGrace02.gif" data-mid="160918298" border="0" src="https://freight.cargo.site/w/816/i/f04dd7afbecfb3bc76c0f6ed58f01827c5e923a8b365dd4a79db21fccd58ee29/TrueGrace02.gif" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/285f13d29ef6a198b71024a74a8c64a5ea79ef09e2d96b6acc098259d2a59b24/Ollie-Photo01-1500x1000.jpg" data-mid="160918280" border="0" src="https://freight.cargo.site/w/1000/i/285f13d29ef6a198b71024a74a8c64a5ea79ef09e2d96b6acc098259d2a59b24/Ollie-Photo01-1500x1000.jpg" /> <img width="3609" height="5413" width_o="3609" height_o="5413" 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data-src="https://freight.cargo.site/t/original/i/bdb88c07af0beeef03d33fb9f824c4f4719b1a9a8c875f56b9916c93040f62d1/RebeccaSloat-Openook-ThrowThumb02.jpg" data-mid="160979356" border="0" src="https://freight.cargo.site/w/900/i/bdb88c07af0beeef03d33fb9f824c4f4719b1a9a8c875f56b9916c93040f62d1/RebeccaSloat-Openook-ThrowThumb02.jpg" /> <img width="531" height="625" width_o="531" height_o="625" data-src="https://freight.cargo.site/t/original/i/6220efe2df3e142ba838feda4c5c9b1ec7ba50d261fbd785b7e4f612ec15b845/Hanni_Shower_Scarf_transparent-1.png" data-mid="160918304" border="0" src="https://freight.cargo.site/w/531/i/6220efe2df3e142ba838feda4c5c9b1ec7ba50d261fbd785b7e4f612ec15b845/Hanni_Shower_Scarf_transparent-1.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/86d004ed292f09f744a97ae863d87c59dd0ad8c44935e5aac84d3624c36e1c9f/andhale-AD04.jpg" data-mid="161056548" border="0" src="https://freight.cargo.site/w/1000/i/86d004ed292f09f744a97ae863d87c59dd0ad8c44935e5aac84d3624c36e1c9f/andhale-AD04.jpg" /> <img width="3772" height="3772" width_o="3772" height_o="3772" data-src="https://freight.cargo.site/t/original/i/168116ec0b7df2de1ff74d79bcaad0f55d17b0ca48525718605356ecb1291741/Biohm-Hero-01.jpg" data-mid="160918297" border="0" src="https://freight.cargo.site/w/1000/i/168116ec0b7df2de1ff74d79bcaad0f55d17b0ca48525718605356ecb1291741/Biohm-Hero-01.jpg" /> <img width="2113" height="2112" width_o="2113" height_o="2112" data-src="https://freight.cargo.site/t/original/i/13c4edaabc7f0679230a24a02ce3b8856dabc10ee8ae4b86428c1d7dfd1e5ba5/SM-Thumb.jpg" data-mid="160918293" border="0" src="https://freight.cargo.site/w/1000/i/13c4edaabc7f0679230a24a02ce3b8856dabc10ee8ae4b86428c1d7dfd1e5ba5/SM-Thumb.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1a4fd4882bcd152f6e0a35ac40c0615220307044058b9844c670724644393f5f/Communal-Twist_05-1500x1000.gif" data-mid="160918283" border="0" src="https://freight.cargo.site/w/1000/i/1a4fd4882bcd152f6e0a35ac40c0615220307044058b9844c670724644393f5f/Communal-Twist_05-1500x1000.gif" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2e6116b694d08bba5eaef946cac8f61ced94e4bcf1f6b14335d45cae5634a53a/Communal-MH_01-1500x1000.png" data-mid="160918284" border="0" src="https://freight.cargo.site/w/1000/i/2e6116b694d08bba5eaef946cac8f61ced94e4bcf1f6b14335d45cae5634a53a/Communal-MH_01-1500x1000.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/12cbe5e97e86c64eaf2dd8233d1b7ade52a8801f5746381fbe352c37a7b507d1/GoodGood-StyledBags-AllergyImmune_Opt1-2048px.jpg" data-mid="160918302" border="0" src="https://freight.cargo.site/w/1000/i/12cbe5e97e86c64eaf2dd8233d1b7ade52a8801f5746381fbe352c37a7b507d1/GoodGood-StyledBags-AllergyImmune_Opt1-2048px.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c81c926b59a144d116190db3067b45dc69533185533b33e6cbd80535657acdaf/TheStable-01.png" data-mid="160918299" border="0" src="https://freight.cargo.site/w/1000/i/c81c926b59a144d116190db3067b45dc69533185533b33e6cbd80535657acdaf/TheStable-01.png" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/b03159fd4e8c664cdc679267aed8f3bbb14114a83a4c24a947827bfef3a030c7/BravoSierra-Target-LR.gif" data-mid="160918291" border="0" src="https://freight.cargo.site/w/1000/i/b03159fd4e8c664cdc679267aed8f3bbb14114a83a4c24a947827bfef3a030c7/BravoSierra-Target-LR.gif" /> <img width="578" height="458" width_o="578" height_o="458" data-src="https://freight.cargo.site/t/original/i/878fa6b1c0363167af1aa8aaa4013c0ef825b5e0c864b90552cb3d4588ffd429/BB-Monthly-GIF.gif" data-mid="160918289" border="0" src="https://freight.cargo.site/w/578/i/878fa6b1c0363167af1aa8aaa4013c0ef825b5e0c864b90552cb3d4588ffd429/BB-Monthly-GIF.gif" /> <img width="6251" height="6251" width_o="6251" height_o="6251" data-src="https://freight.cargo.site/t/original/i/8be52fab7d22fb7e0b5ad97ccd8bb84a38696a3fbebe9acc0b038ece67f7b27f/Logos-1500x1500-21.jpg" data-mid="160918294" border="0" src="https://freight.cargo.site/w/1000/i/8be52fab7d22fb7e0b5ad97ccd8bb84a38696a3fbebe9acc0b038ece67f7b27f/Logos-1500x1500-21.jpg" /> https://rebeccasloat.com/hanni Sat, 03 Dec 2022 22:13:55 +0000 rebecca sloat https://rebeccasloat.com/hanni <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/cdbbeeb12ea0b638b71130b1ab6a056a9f528a84e39ac9f24c3fe89a6a9c4871/RebeccaSloat-HanniFamily_Ext.jpg" data-mid="160980605" border="0" src="https://freight.cargo.site/w/1000/i/cdbbeeb12ea0b638b71130b1ab6a056a9f528a84e39ac9f24c3fe89a6a9c4871/RebeccaSloat-HanniFamily_Ext.jpg" /> I worked with hanni on a packaging redesign for their Sephora launch. With an exclusive launch at Sephora on the horizon, I worked with the founding hanni team to revisit their packaging and ensure it was retail-ready.&nbsp; As a D2C brand from launch, the packaging was streamlined and bold, but the system itself lacked education for the consumer and wasn’t FDA compliant — nor did it meet Sephora’s requirements for brands in their store. With an existing visual toolkit that the team loved, we made impactful revisions to foundational brand elements like typography and color to better serve a brick-and-mortar setting. We adjusted content layout and re-wrote copy to ensure education was at the forefront; a new color-coded system was designed to help navigation on-shelf, and revisions to the design allowed for consistency between vendors as well as through the print process.&nbsp; PROJECT SCOPE → Brand Elements→ Packaging System→ Packaging Production→ Product Design→ Photo Art Direction→ Retail Consulting <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/6f3a35ea2469f44cf16a0ad1eebeefff323d69e3381ffbe8e4cdd632a8856855/RebeccaSloat-Hanni-RazorKitPattern02.jpg" data-mid="161000252" border="0" src="https://freight.cargo.site/w/1000/i/6f3a35ea2469f44cf16a0ad1eebeefff323d69e3381ffbe8e4cdd632a8856855/RebeccaSloat-Hanni-RazorKitPattern02.jpg" /> Packaging System DesignThe overall theme was keep the essence of the original packaging, but make smarter decisions based on print production and brick-and-mortar retail. One of the biggest pain points of the packaging was the lack of a system and reason for color usage, making new product launches difficult for the team to create and, ultimately, a confusing consumer experience.We kept many core elements but ensured they worked harder for the brand. As an example, the hanni team loved the color-blocked design of original D2C packaging — but the colored panels would often bounce in production, ending up visible on the front display panel. A revamp to the design system allowed the color-blocked look and feel to be throughout the line, with razors as blush, body products as coral, and more — not only solving the production issue, but also creating a navigational moment for the consumer.&nbsp; And, knowing that many consumers’ first interaction with the brand would be in-aisle at Sephora, we took a fresh look at copy and quadrupled what was on-pack while keeping a streamlined look &amp; feel. The result is a system that is bold and striking on-shelf while being compliant with FDA guidelines and Sephora’s brand requirements. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/99949464593ff19e154a6e9be5136fee5d4a1e2536165710d5638cb280255d28/RebeccaSloat-Hanni-RazorKitDieline.gif" data-mid="161003194" border="0" src="https://freight.cargo.site/w/1000/i/99949464593ff19e154a6e9be5136fee5d4a1e2536165710d5638cb280255d28/RebeccaSloat-Hanni-RazorKitDieline.gif" /><img width="6470" height="3639" width_o="6470" height_o="3639" data-src="https://freight.cargo.site/t/original/i/8e2a8873283578ac31084b25770a31cc50dd55a9b05ff80315d039c1405793c8/RebeccaSloat-Hanni-ShavePillow.jpg" data-mid="161002982" border="0" src="https://freight.cargo.site/w/1000/i/8e2a8873283578ac31084b25770a31cc50dd55a9b05ff80315d039c1405793c8/RebeccaSloat-Hanni-ShavePillow.jpg" /> <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5362720264c7467cdde67cfc2aa9d221fa37be3312a13b302d6880d43e9aeb47/RebeccaSloat-Hanni-BodyProducts_Stack.jpg" data-mid="160981039" border="0" src="https://freight.cargo.site/w/1000/i/5362720264c7467cdde67cfc2aa9d221fa37be3312a13b302d6880d43e9aeb47/RebeccaSloat-Hanni-BodyProducts_Stack.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5129f0b6c0174d2a99d3fae64b19fc61634ad806cf3b45f0e189470a9b3abb0b/RebeccaSloat-Hanni-WaterBalm_Styled.jpg" data-mid="160981875" border="0" src="https://freight.cargo.site/w/1000/i/5129f0b6c0174d2a99d3fae64b19fc61634ad806cf3b45f0e189470a9b3abb0b/RebeccaSloat-Hanni-WaterBalm_Styled.jpg" /> New Product LaunchesAs an ongoing partner, I continue to work on product development and line extensions with the hanni team. Complementary body products to their signature razor have been a large part of their new launches; I’ve worked on everything from primary and secondary packaging design through designing custom print &amp; patterns for new product development — including their first body accessory, the Shower Scarf. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f838ad9d2ddb01f191c416f5fd0548532e32461ae77bcb428a66f5729c932101/RebeccaSloat-Hanni-WaterBalm_Stylized02.jpg" data-mid="161000743" border="0" src="https://freight.cargo.site/w/1000/i/f838ad9d2ddb01f191c416f5fd0548532e32461ae77bcb428a66f5729c932101/RebeccaSloat-Hanni-WaterBalm_Stylized02.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/5e18f32fa633088cc9bba291cd9c5d4fb31474f3bf9e6743fde28f2814036acc/RebeccaSloat-Hanni-ShowerScarf_Stylized01.jpg" data-mid="161001544" border="0" src="https://freight.cargo.site/w/1000/i/5e18f32fa633088cc9bba291cd9c5d4fb31474f3bf9e6743fde28f2814036acc/RebeccaSloat-Hanni-ShowerScarf_Stylized01.jpg" /> ︎︎︎ Creative Director + Designer: Rebecca Sloat︎ Created at The Ralley https://rebeccasloat.com/andhale Fri, 02 Dec 2022 19:21:49 +0000 rebecca sloat https://rebeccasloat.com/andhale <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/9bb954a01e5edfe686b0b6dd5e9ad303852fbfb0c4c608a4f1775d9177368643/andhale-PortfHeader-HomepageHero-2000x1125.jpg" data-mid="160916807" border="0" src="https://freight.cargo.site/w/1000/i/9bb954a01e5edfe686b0b6dd5e9ad303852fbfb0c4c608a4f1775d9177368643/andhale-PortfHeader-HomepageHero-2000x1125.jpg" /> I worked with andhale to create their brand from the ground up. On a mission to make purpose-driven habits a core part of self-care, andhale is expanding mindfulness toolkits with their gem-oils. Starting out with a different name, the first part of the project was foundational brand strategy — which led us down the path of naming.&nbsp; With a new name and core tenets identified, we set out to create a holistic visual identity for the brand. An earthy, elevated color palette, natural materials, and a mix of feminine and masculine typography create a premium look and feel for the brand without being unapproachable. The identity was built out for various platforms: physical, with print and packaging materials, as well as digital, with their D2C website and social media platforms. PROJECT SCOPE → Brand Naming→ Brand Strategy→ Brand Identity→ Packaging System→ Packaging Production→ Photo Art Direction→ On-Set Styling + Post-Production→ Web Design→ Social Assets→ Launch <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/2d94756e80c3e2057837e2a1cc70fec84340f04915dbe84e829894137641419d/RebeccaSloat-andhale-Logotype.png" data-mid="160844261" border="0" src="https://freight.cargo.site/w/1000/i/2d94756e80c3e2057837e2a1cc70fec84340f04915dbe84e829894137641419d/RebeccaSloat-andhale-Logotype.png" /> Brand Naming &amp; Logo Design Starting out as Mindful Harmony, the brand name was among the first items to address. We knew had hurdles out of the gate with the name: Competitors frequently used the words ‘mindful’ and ‘harmony’ as descriptors for their product (or, in one case, as the name of one of their oil blends). Beyond that, we already knew the product format — an 8ml rollerball — and a petite primary display panel on packaging would only highlight the difficulty of a long name. Working in tandem with a strategist, a new brand name was created. Playing off the idea of rituals and breathwork, the name andhale was the perfect fit — a more abstract, unique brand name that enhanced the product benefit, allowed for a larger footprint on-pack, and was broad enough for variety in future product development. <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/bc6704342c85caa87637bb068661b364607a4b4e27d78a9b2aad8799cdfb5e34/RebeccaSloat-andhale-EmbossedLogo.jpg" data-mid="161003668" border="0" src="https://freight.cargo.site/w/1000/i/bc6704342c85caa87637bb068661b364607a4b4e27d78a9b2aad8799cdfb5e34/RebeccaSloat-andhale-EmbossedLogo.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/057bf5aa227e373ca810f1b7d783252c38493d8e9219a1b4cd645b62da9c3730/RebeccaSloat-andhale-SecondaryMark.jpg" data-mid="161004351" border="0" src="https://freight.cargo.site/w/1000/i/057bf5aa227e373ca810f1b7d783252c38493d8e9219a1b4cd645b62da9c3730/RebeccaSloat-andhale-SecondaryMark.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/dee82804ce7cdf5ff70d9a39b4236d8fbb079bed863fec448df118ae08d45bb3/RebeccaSloat-andhale-SecondaryMark_Reasoning.gif" data-mid="161004389" border="0" src="https://freight.cargo.site/w/1000/i/dee82804ce7cdf5ff70d9a39b4236d8fbb079bed863fec448df118ae08d45bb3/RebeccaSloat-andhale-SecondaryMark_Reasoning.gif" /> Packaging Design + ProductionBefore engaging in the visual brand identity, the andhale team had already made key material decisions for their product. An earthy, recycled kraft board had been purchased in bulk alongside silver-capped rollerballs (with the company’s signature gemstone applicators). Kraft paper and silver quickly became a consistent factor between the primary and secondary packaging; floral photography printed directly on the recycled board creates depth and visual interest, highlighting a key ingredient in each blend. Silver foil logos connect back to the applicator, and stand out against the black &amp; white print.&nbsp; Ethical and sustainable practices are a key tenet for the brand, and the packaging is no exception. The FSC-certified board is made from recycled materials, and selections like glass componentry and soy-based inks ensure easy recycling when finished. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/57bcbe147069d60adb9b0e0483c59665760fb79cf50f432e27c0b9fc6194730c/RebeccaSloat-andhale-PackagingDieline.png" data-mid="160844276" border="0" src="https://freight.cargo.site/w/1000/i/57bcbe147069d60adb9b0e0483c59665760fb79cf50f432e27c0b9fc6194730c/RebeccaSloat-andhale-PackagingDieline.png" /> <img width="1201" height="1201" width_o="1201" height_o="1201" data-src="https://freight.cargo.site/t/original/i/073e5c25dee80cf2561adaa0391f11d55278c9601ec2588d97e9bc7a8aa5358b/andhale-PDP_Calm.jpg" data-mid="160916268" border="0" src="https://freight.cargo.site/w/1000/i/073e5c25dee80cf2561adaa0391f11d55278c9601ec2588d97e9bc7a8aa5358b/andhale-PDP_Calm.jpg" /> <img width="1201" height="1201" width_o="1201" height_o="1201" data-src="https://freight.cargo.site/t/original/i/65e7f0f127977d79af4027966e3a757aa7de4d40bd9857afebf6e7ac68662d35/andhale-Packaging_Mix.jpg" data-mid="160916263" border="0" src="https://freight.cargo.site/w/1000/i/65e7f0f127977d79af4027966e3a757aa7de4d40bd9857afebf6e7ac68662d35/andhale-Packaging_Mix.jpg" /> Art Direction With the visual identity and packaging complete, we set out to bring the brand to life in photography. High-contrast yet soft shadows are found throughout the brand’s assets, including floral elements that echo the product formulations. Earthy colors mimic the palette, with textures brought in for additional visual interest. And the product itself was key — dried flowers and crystals that match each formulation were incorporated, along with elements like clear, acrylic risers and mirrors that speak to clarity and reflection. <img width="2001" height="1126" width_o="2001" height_o="1126" data-src="https://freight.cargo.site/t/original/i/0e8bd182ceef0c3f85d6f31bd33a60f080adb59596d33e496ea642a07018a893/andhale-AD01.jpg" data-mid="160916481" border="0" src="https://freight.cargo.site/w/1000/i/0e8bd182ceef0c3f85d6f31bd33a60f080adb59596d33e496ea642a07018a893/andhale-AD01.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/2f2705afb32f598cb812f676e99bf176ac0450ec179eef517926b62e8583b74f/andhale-AD03.jpg" data-mid="161004575" border="0" src="https://freight.cargo.site/w/1000/i/2f2705afb32f598cb812f676e99bf176ac0450ec179eef517926b62e8583b74f/andhale-AD03.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/9c3fa69df64839da56fc35dea437cb613585c507b349f58a9bdcc637b1c508b6/andhale-AD02.jpg" data-mid="161004574" border="0" src="https://freight.cargo.site/w/1000/i/9c3fa69df64839da56fc35dea437cb613585c507b349f58a9bdcc637b1c508b6/andhale-AD02.jpg" /> <img width="353" height="618" width_o="353" height_o="618" data-src="https://freight.cargo.site/t/original/i/04a1578797e20c8ed92bd4ce1b4321d711879a26e0e38825aa688dd551f4d7f4/RebeccaSloat-andhale-CalmPkg.gif" data-mid="160918228" border="0" src="https://freight.cargo.site/w/353/i/04a1578797e20c8ed92bd4ce1b4321d711879a26e0e38825aa688dd551f4d7f4/RebeccaSloat-andhale-CalmPkg.gif" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/0f8d00bbcaedecf3ac720bd26c914a570e2944086d60dcd4319693dc8193b36c/andhale-AD04.jpg" data-mid="161004576" border="0" src="https://freight.cargo.site/w/1000/i/0f8d00bbcaedecf3ac720bd26c914a570e2944086d60dcd4319693dc8193b36c/andhale-AD04.jpg" /> <img width="1201" height="1201" width_o="1201" height_o="1201" data-src="https://freight.cargo.site/t/original/i/ea71db46e656e5972b1662e435805a04fd3016831ca6fed8bb706ef4e715c669/andhale-Packaging_Calm_Floral.jpg" data-mid="161004603" border="0" src="https://freight.cargo.site/w/1000/i/ea71db46e656e5972b1662e435805a04fd3016831ca6fed8bb706ef4e715c669/andhale-Packaging_Calm_Floral.jpg" /> Web DesignThe website is a culmination of the elements together — brand marks, color palette, type kit, and photography. Built on Shopify, we customized a theme to utilize the brand’s visual toolkit; its streamlined design enhances the assets already created.&nbsp; <img width="2001" height="4201" width_o="2001" height_o="4201" data-src="https://freight.cargo.site/t/original/i/84aa40535cab50401d4ece866158496cc80fb67a3c5621a0a96a0695f5e7f92e/andhale-Web-Homepage.jpg" data-mid="160916302" border="0" src="https://freight.cargo.site/w/1000/i/84aa40535cab50401d4ece866158496cc80fb67a3c5621a0a96a0695f5e7f92e/andhale-Web-Homepage.jpg" /> <img width="2001" height="2715" width_o="2001" height_o="2715" data-src="https://freight.cargo.site/t/original/i/68ca50a4aa03c01177d6a72ff0d66e6c222569189a0535c773136d6aec35b246/andhale-Web-PDP_Calm.jpg" data-mid="160916304" border="0" src="https://freight.cargo.site/w/1000/i/68ca50a4aa03c01177d6a72ff0d66e6c222569189a0535c773136d6aec35b246/andhale-Web-PDP_Calm.jpg" /> <img width="2001" height="4019" width_o="2001" height_o="4019" data-src="https://freight.cargo.site/t/original/i/757ee018863d9756804eee6333265ce5800ba17191a68902487eb3b72b5d51d5/andhale-Web-About.jpg" data-mid="160916305" border="0" src="https://freight.cargo.site/w/1000/i/757ee018863d9756804eee6333265ce5800ba17191a68902487eb3b72b5d51d5/andhale-Web-About.jpg" /> Launch Assets Last but not least, launch. With a direct-to-consumer site and marketing plan, the brand’s launch assets were focused on Instagram. Custom, one-off posts and templates were created to complement static photography captured earlier in the project, creating an engaging, visually varied look for the feed. Stock photo and video assets were heavily utilized in this phase, combined with the brand’s visual style to make them all their own. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/37a9f36dafbad88413600cf19b2e553d76b602d962325580d013eeb93018b6e5/RebeccaSloat-andhale-SocialAssets.png" data-mid="160844281" border="0" src="https://freight.cargo.site/w/1000/i/37a9f36dafbad88413600cf19b2e553d76b602d962325580d013eeb93018b6e5/RebeccaSloat-andhale-SocialAssets.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5d14984ed2661d903ef8b4a2cc39ab3c6d7a5645f29a0fd6f31fcb318196fa2b/andhale-IngredientSpotlight-Chamomile.jpg" data-mid="160844426" border="0" src="https://freight.cargo.site/w/1000/i/5d14984ed2661d903ef8b4a2cc39ab3c6d7a5645f29a0fd6f31fcb318196fa2b/andhale-IngredientSpotlight-Chamomile.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b3b90a8ecc2f43c7e2518b27746c2530ff46fb56b4ee14f3a514e6cc3a0f8766/andhale-IngredientSpotlight-Lapis.jpg" data-mid="160844428" border="0" src="https://freight.cargo.site/w/1000/i/b3b90a8ecc2f43c7e2518b27746c2530ff46fb56b4ee14f3a514e6cc3a0f8766/andhale-IngredientSpotlight-Lapis.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/24d6f5bdff3a83f09d10941c91d44814e4a16dab64bd854a398c973bff7468bb/andhale-IngredientSpotlight-Sandalwood.jpg" data-mid="160844430" border="0" src="https://freight.cargo.site/w/1000/i/24d6f5bdff3a83f09d10941c91d44814e4a16dab64bd854a398c973bff7468bb/andhale-IngredientSpotlight-Sandalwood.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/30a204226eab0a98eb2c0ca8e9c36d6b372edf968ba42effc6f0b0e6e5f9f1ad/andhale-IngredientSpotlight-Jasmine.jpg" data-mid="160844427" border="0" src="https://freight.cargo.site/w/1000/i/30a204226eab0a98eb2c0ca8e9c36d6b372edf968ba42effc6f0b0e6e5f9f1ad/andhale-IngredientSpotlight-Jasmine.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f28aab4dd5742fff783b2aead0cfee79998fde2fbf90b5470165f8eeb852a879/andhale-IngredientSpotlight-RoseQuartz.jpg" data-mid="160844429" border="0" src="https://freight.cargo.site/w/1000/i/f28aab4dd5742fff783b2aead0cfee79998fde2fbf90b5470165f8eeb852a879/andhale-IngredientSpotlight-RoseQuartz.jpg" /> <img width="593" height="593" width_o="593" height_o="593" data-src="https://freight.cargo.site/t/original/i/f7869ef3668d74f9306dc142e205cb532b3172995271a6071259384a5273ce97/RebeccaSloat-andhale-Social_Lavender_02.gif" data-mid="160849976" border="0" src="https://freight.cargo.site/w/593/i/f7869ef3668d74f9306dc142e205cb532b3172995271a6071259384a5273ce97/RebeccaSloat-andhale-Social_Lavender_02.gif" /> ︎︎︎ Creative Director + Designer: Rebecca Sloat︎︎︎ Strategist: Nick McVey︎ Created at The Ralley https://rebeccasloat.com/About Wed, 20 Jul 2022 03:16:29 +0000 rebecca sloat https://rebeccasloat.com/About I build consumer brands. Rebecca Sloat is an independent Creative Director and designer, partnering with brands to help launch, evolve, and scale.&nbsp; CURRENTLY 📍 MPLS, MN Some partners, past &amp; present: BIG WBirchboxBoll &amp; Branch Bravo Sierracare/ofCoinbase ConairEden Health Fatherly Good GoodhannihimsLeather Honey Maiden HomeMarkwinsNBC Universal PinterestSimple Mills SiriusXM Weight WatchersWelly Target True GraceVimeo Take their word for it. <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/376f48d0e0076f0cd68e186c95494c78e71a24fd22b8132f193f49649c0a8e24/Testimonials-EdenHealth.png" data-mid="148432354" border="0" src="https://freight.cargo.site/w/1000/i/376f48d0e0076f0cd68e186c95494c78e71a24fd22b8132f193f49649c0a8e24/Testimonials-EdenHealth.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/b6452248f67a827bc4de15976468defadb18d15709dddc3f2d09bcc1e32bda0f/Testimonials--hale.png" data-mid="148432898" border="0" src="https://freight.cargo.site/w/1000/i/b6452248f67a827bc4de15976468defadb18d15709dddc3f2d09bcc1e32bda0f/Testimonials--hale.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/23c73ef0ceace5734f1a5477febe6de1abc5e3b1695b01996cef52f490f04b9d/Testimonials-hanni.png" data-mid="148432355" border="0" src="https://freight.cargo.site/w/1000/i/23c73ef0ceace5734f1a5477febe6de1abc5e3b1695b01996cef52f490f04b9d/Testimonials-hanni.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/cc0f7c390217590db6e5768aed7f1a80fbc70306f485298114d731a65de5d781/Testimonials-TheStable.png" data-mid="148432356" border="0" src="https://freight.cargo.site/w/1000/i/cc0f7c390217590db6e5768aed7f1a80fbc70306f485298114d731a65de5d781/Testimonials-TheStable.png" /> https://rebeccasloat.com/True-Grace Wed, 16 Mar 2022 17:36:42 +0000 rebecca sloat https://rebeccasloat.com/True-Grace <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/4cc4332d80a7a533ec4516cb2b70ef8d26b043ea94ba795b24ad3fa62cd31cab/TrueGrace01.jpg" data-mid="136562448" border="0" src="https://freight.cargo.site/w/1000/i/4cc4332d80a7a533ec4516cb2b70ef8d26b043ea94ba795b24ad3fa62cd31cab/TrueGrace01.jpg" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/79f20f864c996bf17c1a0ce0f57a8999ab9186eda4c57a010c8d6d573bac1526/11-11-21-TG-Shoot6355-Edit.gif" data-mid="136562235" border="0" src="https://freight.cargo.site/w/1000/i/79f20f864c996bf17c1a0ce0f57a8999ab9186eda4c57a010c8d6d573bac1526/11-11-21-TG-Shoot6355-Edit.gif" /> <img width="2092" height="1854" width_o="2092" height_o="1854" data-src="https://freight.cargo.site/t/original/i/bd92b6aa65a3b87c18b9f8fa69fbedd459bd7667df102e026e8f70c92803aca6/TG-Stylized-Product_Smile_Tight_Omega_0023.jpg" data-mid="136562857" border="0" src="https://freight.cargo.site/w/1000/i/bd92b6aa65a3b87c18b9f8fa69fbedd459bd7667df102e026e8f70c92803aca6/TG-Stylized-Product_Smile_Tight_Omega_0023.jpg" /> <img width="1616" height="2425" width_o="1616" height_o="2425" data-src="https://freight.cargo.site/t/original/i/942ef909bfd33ed7c087f31063a41079d9780e1fa30f2928bd3895a88cf08d7f/TrueGrace04.jpg" data-mid="136674253" border="0" src="https://freight.cargo.site/w/1000/i/942ef909bfd33ed7c087f31063a41079d9780e1fa30f2928bd3895a88cf08d7f/TrueGrace04.jpg" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/2eb0826fe38209a8349a73453895a597624b0ca26320849db6dab39b6b18de25/TG-Stylized-Product_Tearing-Pouch_Mens-Multi_greyblue_0231.jpg" data-mid="136672828" border="0" src="https://freight.cargo.site/w/1000/i/2eb0826fe38209a8349a73453895a597624b0ca26320849db6dab39b6b18de25/TG-Stylized-Product_Tearing-Pouch_Mens-Multi_greyblue_0231.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/3acf2a1ce804787c50ec4163608f4982236cedd10f44b2411ed5e715585b6145/TrueGrace-Logotype.png" data-mid="136574861" border="0" src="https://freight.cargo.site/w/1000/i/3acf2a1ce804787c50ec4163608f4982236cedd10f44b2411ed5e715585b6145/TrueGrace-Logotype.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7262ba3448d7d4080768b72739de648388e916f3957b2fc6c70489dab9f37451/TrueGrace05.jpg" data-mid="136674523" border="0" src="https://freight.cargo.site/w/1000/i/7262ba3448d7d4080768b72739de648388e916f3957b2fc6c70489dab9f37451/TrueGrace05.jpg" /><img width="2016" height="1344" width_o="2016" height_o="1344" data-src="https://freight.cargo.site/t/original/i/3c560b665deb23c22aff63b7710892c1f80a12017870d7e0e840c7cef670032d/TrueGrace-03.jpg" data-mid="136672461" border="0" src="https://freight.cargo.site/w/1000/i/3c560b665deb23c22aff63b7710892c1f80a12017870d7e0e840c7cef670032d/TrueGrace-03.jpg" /> <img width="2438" height="1620" width_o="2438" height_o="1620" data-src="https://freight.cargo.site/t/original/i/5ef7e6144f1503b30fb5345b404c86f03ec621c1f1589034dbf4ef32cacfb28e/Screen-Shot-2022-07-19-at-9.53.56-PM.png" data-mid="148272531" border="0" src="https://freight.cargo.site/w/1000/i/5ef7e6144f1503b30fb5345b404c86f03ec621c1f1589034dbf4ef32cacfb28e/Screen-Shot-2022-07-19-at-9.53.56-PM.png" /> <img width="586" height="586" width_o="586" height_o="586" data-src="https://freight.cargo.site/t/original/i/338d7e2b10a9a2709eca18fd72af4b89860e2bb6421ef263c05b31e99ae67155/TG-Stylized-Product0595_square_.jpg" data-mid="136673091" border="0" src="https://freight.cargo.site/w/586/i/338d7e2b10a9a2709eca18fd72af4b89860e2bb6421ef263c05b31e99ae67155/TG-Stylized-Product0595_square_.jpg" /> <img width="5183" height="3456" width_o="5183" height_o="3456" data-src="https://freight.cargo.site/t/original/i/33bd4381db7992dfa340adabee4ade62795b61eb29d72825aef0d12894a92b5d/TG-Bottle0110-Edit-crop.png" data-mid="136563400" border="0" src="https://freight.cargo.site/w/1000/i/33bd4381db7992dfa340adabee4ade62795b61eb29d72825aef0d12894a92b5d/TG-Bottle0110-Edit-crop.png" /> True GraceFull visual identity build for True Grace, a newly launched vitamin and supplement brand. Working with the founding team pre-launch, we created the foundational brand strategy and developed a visual identity that represented health of both self and planet—with a feminine spin.&nbsp; The packaging suite highlights both recycled and recyclable plastic bottles, and refill pouches were created to help eliminate waste with future purchases. The bottle is a custom structure and features detailed finishes like embossed and debossed logo elements. Launching with several SKUs, the final step was to create a direct-to-consumer web experience that highlights the product, educates on regenerative agriculture, and doubles-down on the brand’s commitment to transparency. ︎︎︎ Creative Director: Rebecca Sloat︎︎︎ Designers: Joel Schierloh, Tyler DeHague︎︎︎ Art Director + Photographer: Bethany Schrock ︎︎︎ PA: Kaya Morris ︎︎︎ Retouching: Elle Pollock︎︎︎ Strategists: Nick McVey, Jenna Frank ︎ Created at The Stable https://rebeccasloat.com/Biohm Wed, 16 Mar 2022 19:41:38 +0000 rebecca sloat https://rebeccasloat.com/Biohm <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/77e4a5510d8a05c11802bf5043f7fdc0fae7cf1b1eab53a1514b9c22f6d578e4/11-23-21-BIOHM7121-Edit-2.jpg" data-mid="136697919" border="0" src="https://freight.cargo.site/w/1000/i/77e4a5510d8a05c11802bf5043f7fdc0fae7cf1b1eab53a1514b9c22f6d578e4/11-23-21-BIOHM7121-Edit-2.jpg" /> <img width="3083" height="3162" width_o="3083" height_o="3162" data-src="https://freight.cargo.site/t/original/i/e20c5eddf520069e1e03b609adcc17dab83e3e5d718e7af850255a0b01d11f00/Biohm-02.jpg" data-mid="136718558" border="0" src="https://freight.cargo.site/w/1000/i/e20c5eddf520069e1e03b609adcc17dab83e3e5d718e7af850255a0b01d11f00/Biohm-02.jpg" /> <img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/3c0e9eea63c13615fd78fcd102e806e71b28aa91ab6a3519a662515a0608ef67/BIOHM_probiotic_grounded-600x400.jpeg" data-mid="136718565" border="0" data-scale="75" src="https://freight.cargo.site/w/600/i/3c0e9eea63c13615fd78fcd102e806e71b28aa91ab6a3519a662515a0608ef67/BIOHM_probiotic_grounded-600x400.jpeg" />Before ︎︎︎ <img width="1500" height="842" width_o="1500" height_o="842" data-src="https://freight.cargo.site/t/original/i/5333231b168eab708e0952f7fbfd92c70e6521f3cc2be452c4377b8a72520f59/BIO_Pack_Full-2.jpeg" data-mid="148272634" border="0" src="https://freight.cargo.site/w/1000/i/5333231b168eab708e0952f7fbfd92c70e6521f3cc2be452c4377b8a72520f59/BIO_Pack_Full-2.jpeg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/c59d7e0ab81ca872191b884194a4a4716f73af240609bad61d73e7b7192a916c/Biohm-02.png" data-mid="136697669" border="0" src="https://freight.cargo.site/w/1000/i/c59d7e0ab81ca872191b884194a4a4716f73af240609bad61d73e7b7192a916c/Biohm-02.png" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/e985adee46ba88aa26e5bda2c739da939aee2401fc288571b0d00cb46fad1d89/Biohm-03.png" data-mid="136697674" border="0" src="https://freight.cargo.site/w/1000/i/e985adee46ba88aa26e5bda2c739da939aee2401fc288571b0d00cb46fad1d89/Biohm-03.png" /><img width="5657" height="3772" width_o="5657" height_o="3772" data-src="https://freight.cargo.site/t/original/i/a856b8ccbea8c38599bd352f60e641e709b12e10de1362c2cbaab65fa0abe712/11-23-21-BIOHM7099.jpg" data-mid="136718462" border="0" src="https://freight.cargo.site/w/1000/i/a856b8ccbea8c38599bd352f60e641e709b12e10de1362c2cbaab65fa0abe712/11-23-21-BIOHM7099.jpg" /> BiohmPackaging redesign for Biohm, a health and wellness brand that focuses on your gut’s microbiome. Looking to elevate the exisiting brand aesthetic as it related to packaging, we created a brand system that could scale across the current suite of products and new launches.&nbsp; Staying with the current structure and components, we maximized the label’s footprint by matching the hue to the container itself; silver foil accents help draw attention to the scientific design element, representing a microscopic view of the biome and bacteria. ︎︎︎ Creative Director: Rebecca Sloat︎︎︎ Designers: Joel Schierloh, Tyler DeHague︎︎︎ Photographer: Bethany Schrock︎︎︎ PA: Kaya Morris︎︎︎ Retouching: Elle Pollock ︎ Created at The Stable https://rebeccasloat.com/The-Stable Thu, 17 Mar 2022 02:38:46 +0000 rebecca sloat https://rebeccasloat.com/The-Stable <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/bec190f390149f0dd82e284fe641db1545307335661695b14412b1125a808901/Stable-OutdoorSign-2000x1125.jpg" data-mid="136705750" border="0" src="https://freight.cargo.site/w/1000/i/bec190f390149f0dd82e284fe641db1545307335661695b14412b1125a808901/Stable-OutdoorSign-2000x1125.jpg" /> Coming Soon: The StableBrand redesign for The Stable. Full project details coming soon. ︎︎︎ Creative Director + Designer: Rebeccca Sloat https://rebeccasloat.com/Ollie Sat, 20 Feb 2021 02:39:24 +0000 rebecca sloat https://rebeccasloat.com/Ollie &nbsp;<img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/285f13d29ef6a198b71024a74a8c64a5ea79ef09e2d96b6acc098259d2a59b24/Ollie-Photo01-1500x1000.jpg" data-mid="99512230" border="0" src="https://freight.cargo.site/w/1000/i/285f13d29ef6a198b71024a74a8c64a5ea79ef09e2d96b6acc098259d2a59b24/Ollie-Photo01-1500x1000.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/36c52ea4c50957ca8b55ca3acae496ba92121d895374e23d8bb7d638a618f1cd/Communal-Ollie_02-1500x1000.jpg" data-mid="99512236" border="0" src="https://freight.cargo.site/w/1000/i/36c52ea4c50957ca8b55ca3acae496ba92121d895374e23d8bb7d638a618f1cd/Communal-Ollie_02-1500x1000.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5b67f18e49bb8b033f434dc752d17e8e16a6731af391667193ee47920a9329e2/Communal-Ollie_03-1500x1000.jpg" data-mid="99512246" border="0" src="https://freight.cargo.site/w/1000/i/5b67f18e49bb8b033f434dc752d17e8e16a6731af391667193ee47920a9329e2/Communal-Ollie_03-1500x1000.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2c7d0701780f41406b28a11ff011921656b370a9820d274dbba366cae5d46927/Ollie-BoxStack_Facility-1500x1000.jpg" data-mid="99512297" border="0" src="https://freight.cargo.site/w/1000/i/2c7d0701780f41406b28a11ff011921656b370a9820d274dbba366cae5d46927/Ollie-BoxStack_Facility-1500x1000.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/300493fc40f3c2c2d2e9b799e337d91ee911518daf36188a4427b0f08e5c23a5/Communal-Ollie_14-1500x1000.jpg" data-mid="99512352" border="0" src="https://freight.cargo.site/w/1000/i/300493fc40f3c2c2d2e9b799e337d91ee911518daf36188a4427b0f08e5c23a5/Communal-Ollie_14-1500x1000.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/dc54017bb3987010c023e4126ccbb5f081d21f7d79f789e20dbfe858503f6b66/Ollie-PageMocks-1500x2000_01.png" data-mid="99512350" border="0" src="https://freight.cargo.site/w/1000/i/dc54017bb3987010c023e4126ccbb5f081d21f7d79f789e20dbfe858503f6b66/Ollie-PageMocks-1500x2000_01.png" /> OllieBrand identity and buildout for Ollie, a disruptor in the pet food space. Working with the team pre-launch, the visual framework was built from the ground up.A custom wordmark evokes the warm, friendly vibe of the company, pairing it with a modern, graphic visual language. Utilizing a bright tomato hue as the core brand color, Ollie is visually differentiated from market competitors using earthy, natural hues. Large, quippy text is found throughout the branding, wrapping packaging for a dynamic look and feel; brand illustrations create surprise and delight throughout the experience. The website showcases how the brand comes together—parallax ingredients allow a dynamic, layered experience, while colorful, surreal imagery and playful illustrative moments create a unique and ownable aesthetic. ︎︎︎ Creative Director: Jess Williams︎︎︎ Art Director: Rebecca Sloat︎︎︎ Designers: Rebecca Sloat, Mary Rabun ︎︎︎ Photographer: Henry Hargreaves︎︎︎ Stylist: Caitlin Levin ︎ Created at Communal Creative https://rebeccasloat.com/Twist Sat, 20 Feb 2021 02:39:25 +0000 rebecca sloat https://rebeccasloat.com/Twist <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1a4fd4882bcd152f6e0a35ac40c0615220307044058b9844c670724644393f5f/Communal-Twist_05-1500x1000.gif" data-mid="99513138" border="0" src="https://freight.cargo.site/w/1000/i/1a4fd4882bcd152f6e0a35ac40c0615220307044058b9844c670724644393f5f/Communal-Twist_05-1500x1000.gif" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d143ceb4dacc9f1d1bae715be453baa8bcb9758f5148bc164eb8dac0a2c6ebd9/Communal-Twist_03-1500x1000.png" data-mid="99513139" border="0" src="https://freight.cargo.site/w/1000/i/d143ceb4dacc9f1d1bae715be453baa8bcb9758f5148bc164eb8dac0a2c6ebd9/Communal-Twist_03-1500x1000.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5dd89a52e0cf20a7afa4e06577e758a2b8a0d345fd5952970dee7092234f4cec/Communal-Twist_02-1500x1000.png" data-mid="99513140" border="0" src="https://freight.cargo.site/w/1000/i/5dd89a52e0cf20a7afa4e06577e758a2b8a0d345fd5952970dee7092234f4cec/Communal-Twist_02-1500x1000.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/af6046f79fa79e71a9050cda6f72c281e8f6cf02863550072fec709c7369c0b3/Communal-Twist_04-1500x1000.png" data-mid="99513173" border="0" src="https://freight.cargo.site/w/1000/i/af6046f79fa79e71a9050cda6f72c281e8f6cf02863550072fec709c7369c0b3/Communal-Twist_04-1500x1000.png" /> <img width="2502" height="1674" width_o="2502" height_o="1674" data-src="https://freight.cargo.site/t/original/i/a568b213bc9dc1d737638da3c8e664177882c359d1e397a950a700cdc65f200d/Twist_Zoom.png" data-mid="99513143" border="0" src="https://freight.cargo.site/w/1000/i/a568b213bc9dc1d737638da3c8e664177882c359d1e397a950a700cdc65f200d/Twist_Zoom.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/fd87967b5dc87643daff5a45e74a0ee3fcc9b653cec67d1566b5bb067693c6ee/Communal-Twist_01-1500x1000.png" data-mid="99513145" border="0" src="https://freight.cargo.site/w/1000/i/fd87967b5dc87643daff5a45e74a0ee3fcc9b653cec67d1566b5bb067693c6ee/Communal-Twist_01-1500x1000.png" /> TwistPackaging and illustration for Twist, a new-to-market smarthome product with an elevated unboxing experience. The Twist bulb is a speaker and a lightbulb rolled into one, offering multi-room audio and lighting that adapts to the time of day. The packaging is highlighted by rich brand colors and playful illustrations. Each box is finished in a soft touch paper, creating a luxe hand-feel for the consumer; spot varnish moments add visual depth and portray an attention to detail found in the product itself. Twist’s unique product unveiling features a footprint that doubles in size once opened. The look and feel translates into a cohesive system of one, two, and three-bulb packs. ︎︎︎ Creative Director: Jess Williams︎︎︎ Art Director, Designer: Rebecca Sloat ︎ Created at Communal Creative https://rebeccasloat.com/Fundays Sat, 20 Feb 2021 03:31:20 +0000 rebecca sloat https://rebeccasloat.com/Fundays <img width="6374" height="4158" width_o="6374" height_o="4158" data-src="https://freight.cargo.site/t/original/i/a31edac9fa2b767b5b8cc736568de1382e5019a50e6a50868fffe256f1fb556d/fundays-StyledProduct-Web--4.jpg" data-mid="110323723" border="0" src="https://freight.cargo.site/w/1000/i/a31edac9fa2b767b5b8cc736568de1382e5019a50e6a50868fffe256f1fb556d/fundays-StyledProduct-Web--4.jpg" /> <img width="3681" height="3681" width_o="3681" height_o="3681" data-src="https://freight.cargo.site/t/original/i/9548eece817e6d4e543d01d6ae5042ebb4d243cc36e689404c6a3920fbff0028/Fundays-Merch-15.jpg" data-mid="148271454" border="0" src="https://freight.cargo.site/w/1000/i/9548eece817e6d4e543d01d6ae5042ebb4d243cc36e689404c6a3920fbff0028/Fundays-Merch-15.jpg" /> <img width="1606" height="1201" width_o="1606" height_o="1201" data-src="https://freight.cargo.site/t/original/i/4130b46d294ee0205a6fb70b8446e92eddece30ccbbdd51135064785d1c8b6ac/Screen-Shot-2022-03-17-at-10.00.29-PM.png" data-mid="136719530" border="0" src="https://freight.cargo.site/w/1000/i/4130b46d294ee0205a6fb70b8446e92eddece30ccbbdd51135064785d1c8b6ac/Screen-Shot-2022-03-17-at-10.00.29-PM.png" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/5fe4f7e0840370d419cad3c965d2b16769ceb23cfe69233916e4174bdba31715/fundays-StyledProduct-Web--9.jpg" data-mid="110323759" border="0" src="https://freight.cargo.site/w/1000/i/5fe4f7e0840370d419cad3c965d2b16769ceb23cfe69233916e4174bdba31715/fundays-StyledProduct-Web--9.jpg" /><img width="6637" height="4425" width_o="6637" height_o="4425" data-src="https://freight.cargo.site/t/original/i/e51801bd6326bbc292ee3ce351b1315829296c2c8fac4650c1cba191de8f05a7/fundays-StyledProduct-Web--5.jpg" data-mid="110323763" border="0" src="https://freight.cargo.site/w/1000/i/e51801bd6326bbc292ee3ce351b1315829296c2c8fac4650c1cba191de8f05a7/fundays-StyledProduct-Web--5.jpg" /> <img width="6192" height="8256" width_o="6192" height_o="8256" data-src="https://freight.cargo.site/t/original/i/58c17297c6ad3266bf71bb9219d2161b202e5d40b251b286e2fdde919ca0d4f0/Final_fundays_210.jpg" data-mid="136719522" border="0" src="https://freight.cargo.site/w/1000/i/58c17297c6ad3266bf71bb9219d2161b202e5d40b251b286e2fdde919ca0d4f0/Final_fundays_210.jpg" /> <img width="1985" height="1982" width_o="1985" height_o="1982" data-src="https://freight.cargo.site/t/original/i/a60efb5a3a93209c368eb809a9a3aaf8a26e200eb4232b4acf92b0e1810de5f9/Fundays-Merch-9.jpg" data-mid="136719552" border="0" src="https://freight.cargo.site/w/1000/i/a60efb5a3a93209c368eb809a9a3aaf8a26e200eb4232b4acf92b0e1810de5f9/Fundays-Merch-9.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/792d9c9ce8c114283a0cad7a999cb81a5b0bae40548d4193dac96624c968bc89/fundays-StyledProduct-Web--13.jpg" data-mid="110323769" border="0" src="https://freight.cargo.site/w/1000/i/792d9c9ce8c114283a0cad7a999cb81a5b0bae40548d4193dac96624c968bc89/fundays-StyledProduct-Web--13.jpg" /> FundaysThe Stable’s first foray into an owned brand, we ideated everything from the brew to the brand. Aiming to stand out from competitors’ white cans and expected visuals, Fundays leans into a brighter color palette, playful design elements, whimsical photography, and cheeky copy. We’re here for relaxing, good times, and pink flamingo floaties. No neckties, formal handshakes, or artificial ingredients. So grab an ice bucket, throw out the lawn chairs, and crack the top. They say every day ends with y. Ours end with why not. Life happens on Fundays.&nbsp; ︎︎︎ Creative Director: Rebecca Sloat ︎︎︎ Designers: Rebecca Sloat, Joel Schierloh, Sarah Johnson, Tyler DeHague︎︎︎ Strategists: Nick McVey, Jenna Frank Still Life Photography ︎︎︎ Art Direction + Photography: Bethany Schrock︎︎︎ PA: Elle Pollock Lifestyle Photography ︎︎︎ Art Direction, Wardrobe, Prop Styling: Bethany Schrock︎︎︎ Photographer: Gene Pease︎︎︎ PA: Elle Pollock, Sarah Johnson︎︎︎ Digi: Josh Olson ︎ Created at The Stable